According to Branchout Türkiye's latest analysis, the adoption, development, and industrial impact of advanced technologies are rapidly increasing. These developments are vital for businesses to gain competitive advantage and seize new opportunities.
Despite the economic challenges experienced in 2023, investments in pioneering technologies are expected to yield significant returns in the long term.
Artificial intelligence (gen AI) , in particular, has been a rising trend since 2022. Artificial intelligence, particularly generative AI (gen AI) technology, opens up innovative opportunities not only with its text and image generation capabilities but also in areas like robotics and immersive reality. For example, there are many different applications, such as making chatbots more efficient in customer service or automating marketing campaigns by using language applications.
Renewable energy was another notable trend in 2023. The transition to sustainable energy sources saw a significant increase in both investment and interest globally. These technologies offer solutions to energy crises and form the basis of environmentally friendly business strategies. For example, companies working in renewable energy faced massive investments to increase solar and wind power capacity, leading to a significant transformation in the energy sector.
Although overall technology investment and hiring slowed in 2023, strong growth expectations remain in leading areas like artificial intelligence and sustainable energy. Given the long-term potential of these technologies, companies are increasingly focusing on these areas and diversifying their investments.
At Branchout Turkey, we closely monitor these technology trends and offer our clients forward-thinking strategic solutions. Our consulting services, particularly in the areas of artificial intelligence, renewable energy, and robotics, help businesses embrace and grow these revolutionary technologies.